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The work

This is our work.

Brand first, then the site that carries it, then the photos that sell it. Everything here was a call we made and then had to live with.

The Fudge Fairy Co. site on a phone Cookies n Dream fudge stacked with Oreos on a blue background
The Fudge Fairy Co. homepage
Brand + storeShopifyPackagingImagery

Fudge Fairy Co.

A spoonable-fudge brand built end to end, from the jar label to the checkout. Our own brand, and the proof that the whole system works.

Logo
Colors
#FF69AE#B57CF2#E4F110#C38AFE#360B40
Type
Dela Gothic One display
Aa Bb Cc Dd · 123
Instrument Sans body
The quick brown fox jumps over the lazy dog.
What we built
  • Full brand identity, logo and wordmark
  • Jar label and packaging design across the flavour range
  • Product photography, shot for real then elevated
  • Custom-designed Shopify store
  • Klaviyo email marketing, set up and sending
  • Wholesale materials for getting into shops
See it live →Read the case study →
The Cassell Global Investments homepage
Brand + siteLogoSquarespace

Cassell Global Investments

A Palm Beach holding company with a serious track record and nothing that looked the part. New mark, new brand, new site.

Logo
Colors
#1C3552#14171B#E6E2DA#FAF8F4
Type
Newsreader display
Aa Bb Cc Dd · 123
Omnes Pro body · licensed font, shown in fallback
The quick brown fox jumps over the lazy dog.
What we built
  • CGI monogram and full logo lockup, designed from scratch
  • Brand system: navy and stone palette, Newsreader and Omnes Pro type
  • Site redesigned and rebuilt in Squarespace 7.1
  • Homepage and founder bio rewritten, then approved line by line with the client
  • Navigation restructured and a redundant page retired with a redirect
  • Press and media archive, plus a custom typographic growth graphic
See it live →
The Cloud Motorsports store homepage
Brand + storeShopifyLaunching soon

Cloud Motorsports

Brand and store for a Formula Drift Pro-Am driver's parts shop. It had to look like it came from the paddock, not an agency.

Logo
Colors
#0A0A0A#C0A060#F0F0F0
Type
Typefaces not documented yet.
What we built
  • Brand system built for a motorsport audience
  • Fully custom Shopify theme on a technical drawing-sheet concept
  • Numbered sheets, crop marks, dimension lines and a fixed left-rail nav
  • Products, collections and checkout configured
  • Shipping and tax set up for a physical parts catalogue
  • Store transferred into the client's ownership at handover
Store goes live with the domain.
The Zest Studio site
BrandHand-coded siteCopywriting

Zest Studio

Our own brand and site, hand-coded rather than built on a platform. If we're going to say taste is the moat, this is where we prove it.

Logo
Colors
#08312E#E4F110#14B8A6#F5FBF9
Type
Space Grotesk display
Aa Bb Cc Dd · 123
Instrument Sans body
The quick brown fox jumps over the lazy dog.
What we built
  • Wordmark and citrus-slice logo, built from scratch
  • Full brand system: palette, type and voice
  • Hand-coded single-file site, no template, no page builder
  • Every word on the site written in house
  • Interactive pricing, examples and enquiry flow
  • Hosted on Netlify with the enquiry form wired into the studio's client system
See it live →

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