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The work

This is our work.

Small businesses that finally look as good as they are. Brand first, always.

Before · 2018The original Bell Buckle Coffee Shop logo: a painted teal cup on two old books inside a red oval
After · 2026The refreshed Bell Buckle Coffee Shop and Book Swap logo: a blue cup on two red books resting on railroad track, above the name
Brand onlyLogo refreshBrand guideVendor Pack

Bell Buckle Coffee Shop & Book Swap

A logo the family made back in 2018, and a whole town that knows it from the door. The job wasn't to replace it. It was to keep what people love and make it look like it belongs right now.

Their askKeep the cup and the books

They've been on the door since day one. The heart of the old mark stays.

Their askMake it look like now

Cleaner lines, two colors, and a name you can read from across the street.

Our ideaPut it on the tracks

Bell Buckle is a railroad town, so the books now sit on the rails.

Mockups
Mockup of the new logo on an A-frame chalkboard menu sign outside the shop
A-frame menu sign
Mockup of the new logo as an embroidered patch on a denim cap
Embroidered cap
Mockup of the cream knockout logo printed on a navy pocket tee
Pocket tee
Colors
#2E6B7D#B9483C#F4EDE1#B08D4F#201B18
Type
Bitter display

A slab serif with some backbone. It holds up on a chalkboard and reads through a window.

Aa Bb Cc Dd · 123
Jost body

Stays out of the way, so the menu does the talking.

The quick brown fox jumps over the lazy dog.
What we built
  • Logo refresh that keeps the original cup and books
  • Railroad track added so the mark belongs to Bell Buckle
  • Six logo versions, from full color down to embroidery
  • Five-color palette pulled straight from the shop itself
  • Bitter and Jost type pairing, both free for anyone to use
  • Brand voice and a plain-language brand guide anyone can follow
  • Vendor Pack: embroidery, vinyl-cut, and large-format files, ready for the sign shop and uniform printer
  • Everything delivered in a shared Drive folder they own
Brand kit delivered September 2026.
The Fudge Fairy Co. homepage
Brand + storeShopifyPackagingImagery

Fudge Fairy Co.

A spoonable-fudge brand built end to end, from the jar label to the checkout. Our own brand, and the proof that the whole system works.

Logo
Colors
#FF69AE#B57CF2#E4F110#C38AFE#360B40
Type
Dela Gothic One display

Big, chunky, a little bouncy. Like the fudge. It had to shout from a shelf.

Aa Bb Cc Dd · 123
Instrument Sans body

Clean and quiet, so the loud stuff gets to be loud.

The quick brown fox jumps over the lazy dog.
What we built
  • Full brand identity, logo and wordmark
  • Jar label and packaging design across the flavour range
  • Product photography, shot for real then elevated
  • Custom-designed Shopify store
  • Klaviyo email marketing, set up and sending
  • Wholesale materials for getting into shops
See it live →Read the case study →
The Cassell Global Investments homepage
Brand + siteLogoSquarespace

Cassell Global Investments

A Palm Beach holding company with a serious track record and nothing that looked the part. New mark, new brand, new site.

Logo
Colors
#1C3552#14171B#E6E2DA#FAF8F4
Type
Newsreader display

An old-money serif with a newsroom backbone. It reads like a track record.

Aa Bb Cc Dd · 123
Omnes Pro body · licensed font, shown in fallback

Soft, rounded edges so serious money still feels approachable.

The quick brown fox jumps over the lazy dog.
What we built
  • CGI monogram and full logo lockup, designed from scratch
  • Brand system: navy and stone palette, Newsreader and Omnes Pro type
  • Site redesigned and rebuilt in Squarespace 7.1
  • Homepage and founder bio rewritten, then approved line by line with the client
  • Navigation restructured and a redundant page retired with a redirect
  • Press and media archive, plus a custom typographic growth graphic
See it live →
The Cloud Motorsports store homepage
Brand + storeShopifyLaunching soon

Cloud Motorsports

Brand and store for a Formula Drift Pro-Am driver's parts shop. It had to look like it came from the paddock, not an agency.

Logo
Colors
#0B0B0C#CBA14E#F4F4F2
Type
Big Shoulders Display display

Tall, tight and built like a pit board. It reads from across the paddock.

Aa Bb Cc Dd · 123
Figtree body

Clean and friendly, so part numbers and specs don't feel like homework.

The quick brown fox jumps over the lazy dog.
What we built
  • Brand system built for a motorsport audience
  • Fully custom Shopify theme on a technical drawing-sheet concept
  • Numbered sheets, crop marks, dimension lines and a fixed left-rail nav
  • Products, collections and checkout configured
  • Shipping and tax set up for a physical parts catalogue
  • Store transferred into the client's ownership at handover
Store goes live with the domain.
The Zest Studio site
BrandHand-coded siteCopywriting

Zest Studio

Our own brand and site, hand-coded rather than built on a platform. If we're going to say taste is the moat, this is where we prove it.

Logo
Colors
#08312E#E4F110#14B8A6#F5FBF9
Type
Space Grotesk display

Geometric with a little attitude. Friendly, but not here to be polite.

Aa Bb Cc Dd · 123
Instrument Sans body

Warm and easy to read, so the headlines can do the showing off.

The quick brown fox jumps over the lazy dog.
What we built
  • Wordmark and citrus-slice logo, built from scratch
  • Full brand system: palette, type and voice
  • Hand-coded single-file site, no template, no page builder
  • Every word on the site written in house
  • Interactive pricing, examples and enquiry flow
  • Hosted on Netlify with the enquiry form wired into the studio's client system
See it live →

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