The work

This is our work.

Brand first, then the site that carries it, then the photos that sell it. Everything here was a call we made and then had to live with.

Cookies n Dream fudge stacked with Oreos on a blue background

Brand · Web · Packaging · Imagery

Fudge Fairy Co.

fudgefairyco.com

Spoonable fudge out of Nashville. We founded it in 2024 and built the whole thing: the name on the jar, the jar, the photos of the jar, and the store that sells it.

Founded 2024 Built from zero Shopify

The Fudge Fairy Co. homepage, showing the Key Lime Pie launch

fudgefairyco.com, todayThe hero is the product. Not a stock photo of a family being delighted by a kitchen.

Before After

Same fudge. Finally looks like it.

A Shopify storefront rebuilt from the ground up. The old store asked you to take a chance. This one asks you to pick a flavour.

Drag the handle to compare.

Visit the site Read the full story

The brand system

Five colours, two typefaces, one mark. Every other image on this page comes out of these three things.

Colour

#ff69ae
#b57cf2
#e4f110
#c38afe
#360b40

Type

Dela Gothic One

Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Instrument Sans

Body

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The markPlayful without going childish. That is the whole line to walk when you sell candy to adults.

Peanut butter fudge stacked high on an orange background

Berry Ever After fudge topped with cheesecake on a lilac background

Same bones, different moodEach flavour gets its own colour and its own props. Everything underneath stays put. Three nice photos are easy. Three photos that could only ever be the same brand, that is the work.

Photos and assets

A strawberry pulled from a bowl of fudge, trailing a long string

A woman eating fudge from the jar on a curb beside an old car

Classic Peanut Butter jar on an orange background

Berry Ever After jar with a gold spoon on a lilac checkerboard

A hand lowering a jar into a lilac shopping basket

Spoonful of peanut butter fudge held to camera

Cookies n Dream jar in a bed of crushed cookies

Berry Ever After jar in blueberries and graham

Hand holding an open jar on a sunny street

Two people wearing Fudge Fairy Lets Spoon tees

Close up of the Fudge Fairy chest print on a tee

Fudge Fairy Co. business card, front — **The card**Hover or tap to turn it over.

Fudge Fairy Co. business card, back — **The card**Hover or tap to turn it over.

Brand · Web

Zest Studio

zeststudio.co

A studio that cannot brand itself is not a studio you should hire. So we gave ours the same treatment we would give yours.

Hand-coded No template

There is no before on this one.

Hand-coded, no page builder, no theme. It did not exist until we built it. If we would not put our own name on the method, we would not sell it to you.

You are looking at it.

The logo

One mark, six lockups. Two of them only work on a dark background, which is the entire reason they exist.

Horizontal, on light

Stacked, on light

Reversed, on dark

On Deep Teal

On Electric Lime

On Teal Pop

Colour and type

Four colours and two typefaces. The whole studio runs on this.